Continental
Success story · Automotive

How Continental Pneus shortened the path from click to purchase_

SharkDev turned Continental's WhatsApp into a strategic lead generation channel, with a Smart Contact that showcases the product portfolio, locates stores and makes every conversation fully traceable.

Smart ContactWhatsAppLead generation
Continental tires
German-engineered tires
4,500conversations per month
3interactions to conversion
+ controland intelligence for marketing

Challenge:

Turn WhatsApp into a strategic lead generation channel.

Solution:

Smart Contact

with product portfolio, store locator and full traceability.

Continental factory in Brazil

Results:

4,500 conversations per month
Conversion in 3 interactions
More control and intelligence for marketing

Conversations that become conversions.
Strategy that becomes results.

SharkDev

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